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LOL. Here in Japan it's called shochu, but it's the same wicked stuff.
I got a bitchin' headache the last time I partook. But I'm sure that won't stop me from doing so again. It's particularly good when mixed with pineapple juice, in my opinion. Kind of simulates a chu-hi. (Is chu-hi a Japan-only thing, or does Korea have it, too? I've only been to Seoul twice, the first time with a non-drinker, the second by myself [damn scary], so I didn't really see the night scene.)
In any case... cheers! Kampai!
As a caveat soju is very similar to vodka and is extremely cheap. Around $1 US Dollar a bottle.
Dang. Absolut Bargain.